Since the 1970s, Colorado Healthcare Communicators (CHC) has honored the best in advertising, public relations, communications and marketing in healthcare through the Gold Leaf Awards. Each year, CHC encourages you to think about the projects you and your team have created and the results you’ve achieved that would make for a great Gold Leaf entry!

There are a large variety of categories that are assessed yearly:

  • Advertising
  • Annual Report
  • Collateral
  • Communication Program
  • Community Relations
  • Event
  • Health App
  • Media Relations
  • Newsletter
  • Public Affairs
  • Social Media
  • Video
  • Website
  • Writing

Entries are judged on three criteria – planning and goals; implementation; and results and evaluation. Judges from prior years have shared that the look for entries that are creative, that use SMART goals, that give a complete picture of the situation and the work, and that quantify as much as possible, especially with measurable results.

Note: Make sure to mark your calendars for the 2017 event – Thursday, Oct. 26, at the Denver Museum of Nature and Science (register here). It’s sure to be a celebratory evening as we honor the best in Colorado healthcare communications in 2017! Sponsorships are available for the evening as well, so contact CHC if you want to be a supporter of this great event. For questions or more information, email goldleaf@healthcarecommunicators.org.

Leave a Reply